TODO: Think through your goals for this demo.
- Who is the target audience for this demo?
- Investors and potential investors
- Potential customers
- Management, other developers, or partners
- End users as part of training
- What is your main goal for this demo?
- To convince the audience to make a decision and
take action. E.g., a sales call.
- To inform the audience about the product and
prompt further discussions. E.g., showing another team where their
product would have to integrate with yours.
- To provide evidence of progress. E.g., showing
your boss that you are done with the UI.
- What main points will you use to achieve your goal?
- This product automates much of the user's task, thus
increasing productivity and cutting costs.
- This product is very easy to use, which will encourage rapid
- This product supports use cases that are key to the customer's
overall business process or that enable new business
- We have built only 4 of 10 screens, but the remaining screens
are much easier to build.
- We have build 7 out of 10 features, and it turns out that one
of the remaining features cannot possibly work like the
- How much time is available to present the demo?
- 10 minutes, no questions
- 10 minutes, plus questions
- 30 minutes, including questions
- What equipment and setup is needed to give the demo?
- One person. Any computer with a web
- One person. Any computer where we can install
from CD or the Internet.
- Two people. Two high-powered laptops with
specific software and data pre-installed, a wireless networking base
station, and a hand-held with a wireless networking card.
TODO: Outline the steps of the demo. Plan out what you will do and
say. Practice three times to make sure that all system features
actually work as needed, and that there is enough time.
TIP: Imagine that you are in the audience. Do you understand what
is being shown at each step? Is the demo too fast? Too slow?
Too long? Are you interested? What are your questions
or concerns? Do you strongly disagree with any points?
- SET EXPECTATIONS
- SET THE STAGE
- KEY POINT
- KEY POINT
- KEY POINT
- KEY POINT (if there is time)
- FINAL POINT
- CONCLUSION OR SUMMARY
- CALL-TO-ACTION OR NEXT-STEPS
TODO: Write down a few common questions that you expect to be asked,
and good answers.
TIP: You can leave some less critical points out of the demo and
only use them if someone asks a question.
- How does this compare to OTHER-PRODUCT?
- What happens if you do X or Y?
- It would do Z.
- When will your product be ready?
- We have announced a release date of July 17th.
- We are planning a release this Winter, but no
specific date has been set.
- We have not announced a release date yet.
TODO: Use the following questions to help you evaluate your demo.
- Are you making the right points in the right order?
- Yes, we feel that we will accomplish our goals.
- No, we need to better prioritize our points.
- Can it be presented in the available time?
- Yes, we could even add more or finish early.
- Yes, we have optional sections that can be
skipped to save time if needed.
- No, we need to make the same points more
quickly or make fewer points.
- No, we need to change the available time.
- Do all system features actually work as needed?
- Yes, everything is finished and working.
- Yes, there are defects, but they will not
matter for this demo.
- Don't know, we need to plan alternative demo
steps just in case something fails.
- No, we need to quickly fix the system and/or
change the demo to make our points without exposing defects.
- Does the demo end effectively?
- Yes, viewers will be satisfied and convinced.
- No, we need to make sure the demo stops at the
natural end of a small but complete story, and that audience
members understand our key points.
- Does the demo raise questions that it does not answer?
- No, the demo is very complete.
- Yes, but we anticipate those questions and can
handle them in the Q&A period.
- Yes, the goal of this demo is to raise
questions and issues that we will then work to resolve.